Using Twitter for business
Nov 27 2008
Posted by: Thom James
Kipp Bodnar of the excellent Digital Capitalism blog posts about the value of Twitter for corporates. He lists 6 ways in which companies can utilise the microblogging tool. The immediacy of communication via a Tweet makes it a potentially highly effective relationship management channel, one that is more direct and inclusive than a blog. The only caveat would be that Twitter is probably not quite popular enough yet, in New Zealand at least, for its potential to truly be maximised.






Thom,
Thank you for mentioning my post. I am glad you enjoyed it! Let me know if you would like to see other twitter related posts.
Kipp
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