When any PR is good PR
Posted by: Alex Erasmus
Following last week’s media storm over KFC’s new Double Down “bunless burger”, one thing resonates: sometimes the old adage is true; all PR is good PR.
We all know that not all PR is good PR, but sometimes it doesn’t matter if everyone is slating a product as people just can’t help the temptation to give something new a try. Fast food is probably one of those sectors – either you know it’s bad for you and don’t care, or you just don’t think about health risks when you decide what you are going to eat. I’m not sure which group my flatmate falls into, but he has already eaten five Double Downs, three of which he queued over half an hour for! Read the rest of this entry »







