The Future of Real Estate – Social and Digital Engagement

Posted by: Nicholas O'Flaherty

I recently delivered a presentation at Realestate.co.nz’s ‘Future of Real Estate Conference’. I spoke about how real estate agents could use social media to engage with potential customers.

One of the overarching themes of the event was how real estate agents can make themselves a central part of their local communities. This can be achieved through a mix of talking about the local property market and also about news in the surrounding area.

This can be anything from local festivals to new shops opening. It’s another example of how online communications are becoming more personalised in order to increase their relevance. Here’s a great example of a real estate agent leveraging the most out of online. Thanks to fellow speaker, Joel Burslem for highlighting this one.

In terms of my presentation, these were the main points I discussed:

· The relationship between PR, SEO and the real estate industry

· The changing nature of being an influencer

· The differences between a journalist and a blogger and why this matters

· Business outcomes off the back of social media Read the rest of this entry »

Where PR Fits into the Social\Digital Media Mix

Posted by: Nicholas O'Flaherty

I delivered a presentation this afternoon to the B&T Digital Bootcamp on where PR fits into the Social\Digital Media Mix.

For the full presentation, please click here.

However, here is a summary…

Read the rest of this entry »

SEO PR and leveraging Social Media

Posted by: Thomas Rowley

With the rapid growth of user generated media, managing online reputations has become critical. In New Zealand, Google is the search engine of choice in approx 95% of all searches. Each Google page shows 10 results, and in an ideal world you would fill all 10 spots on the hugely important first page with positive brand affirming content. Today, social media provides you with an opportunity to create relevant, compelling content beyond your own website.

This can be achieved in a number of ways, for instance:

• Create a YouTube profile page & upload related videos. Content on YouTube frequently obtains high rankings in Google results.
• Create a Myspace page for your corporate identity / brand.
• Facebook - Create a public group.
• Create a Digg profile page and Digg your content.
• LinkedIn - which allows you to create an individual profile page.

(And let?s not forget Blogging, which we will discuss in detail on the Bullet Points blog.)

Remember, relevance is the key! Each of these locations must contain good solid relevant content which makes for useful viewing.