We all have perceptions about ourselves that aren’t necessarily what we would want them to be. Think you’re known for being really creative? Maybe you are. Or maybe you’re known for being really resourceful, but lacking the spark that generates relevant ideas.
Either way, how others perceive you is, ultimately, very important when it comes to your business life. Whether you like it or not, your personal brand impacts heavily on your business brand, whatever sector you’re operating in. This is especially true for those of us who operate at least part of the time in the online marketing world.
So, have you ever gone back and re-read your personal tweets, Facebook or LinkedIn updates from the last month? And, if you blog, have you taken a look at what the content of the few months of blog posts has been like? No? I hadn’t either so I thought it wise to take a look and see whether it gave the impression I would want to project.
To use the example of Twitter, I separated my updates into the following categories:
· @’s where I was asking or answering questions to people in my network
· Independent updates where I wasn’t asking or answering questions (this consisted mainly of my own, self-absorbed musings)
· Sharing personal links (i.e. those related to Bullet PR or other associations I’m involved with like Social Media Club)
· Sharing other links to sites on the web with which I have no relationship
NB – I excluded #markchat updates as there were so many and I felt this would skew the results Continue reading