Posted by: Nicholas O'Flaherty
I delivered a presentation this afternoon to the B&T Digital Bootcamp on where PR fits into the Social\Digital Media Mix.
For the full presentation, please click here.
However, here is a summary…
![submit to delicious]](http://www.bulletpoints.co.nz/wp-content/themes/bulletpr/images/delicious2.png)
Posted by: Alex Erasmus
Not that long ago there was a void in terms of online measurement tools that went beyond ‘you have had 24 mentions this month’. There was a lack of connecting measurement to ROI, something that dug a little deeper towards bringing it back to the business benefits.
Now there seems to be a plethora of options, some of which have had pick-up in New Zealand and some of which haven’t. As with most things, there will probably be a cooling off period where the best ones establish themselves and the others fade into obscurity.
We all know that social media/ digital marketing is just the first step towards better communications and PR. The more important facet is what to do with that data. It’s pointless having it and not using it. Before you jump into the ocean of data, you need to set a long-term strategic plan. But where do you start? Read the rest of this entry »
Posted by: Alex Erasmus
Apparently, the recent Old Spice ad has been right up there in terms of ‘talkability’, ‘buzz’ and ‘engagement’. This much is true, proven by the fact that the video, and the personalised re-incarnations (which was a great idea, by the way), have been viewed by approximately one zillion people around the world. They have been watched and passed on to friends and family because they are very funny; it’s that great content thing again.
But is this ad going to sell more product? I would never buy OId Spice, nor would my Dad, my brother, my boss, my flatmates…I’ve questioned them all and nobody I know buys it and the ads have, if anything, simply re-enforced this notion. Read the rest of this entry »
Posted by: Alex Erasmus
I went to an NZ Marketing Association event this morning that featured the head of Facebook for Australia and New Zealand as well as the Online Editor team at Rugby World Cup 2011.
It was interesting to get an update on what Facebook can offer and it was also good to hear the inside story on how the Rugby World Cup is being promoted.
The talk did, however, raise a few questions in my mind about the ongoing role of social media.
Social media is all about sharing and it’s all about user-generated content (70% is the target according to Facebook) and…you’ve heard this before so I won’t bang on about what it is.
Driving Facebook followers or ‘likes’ is mainly achieved through advertising. Seeing as social media’s based on non-advertorial pledges, isn’t this oxymoronic? Read the rest of this entry »
Posted by: Alex Erasmus
People often talk about social media being just a channel for content, as opposed to it being the content itself. Which is true, but that perhaps doesn’t tell the full story.
The common idea is that social media should be used just like any other PR or marketing channel. I would disagree with this notion as each channel must be dealt with differently. As this blog post by Tim Sanders so rightly refers to, you should never move away from the brand strategy when incorporating social media into your marcomms efforts. Read the rest of this entry »
Posted by: Alex Erasmus
There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, Founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. If Mark Zuckerberg, one of the pioneers of the share everything world we live in is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying.
But I don’t think it’s really about privacy. It’s actually about money. And egos. Read the rest of this entry »
Posted by: Alex Erasmus
Interesting guest post here on Mashable from Chris Treadway, about the future of location based services.
It raises interesting and salient points around, say, the number of people using LBS only manifesting itself into relatively small groups of people in individual areas.
The article also touches upon an ongoing, but rarely discussed, issue for PR and Social/Digital Media: are we just talking into an echo chamber? Read the rest of this entry »
Posted by: Alex Erasmus
Disclaimer: I have a tendency to make broad and sweeping statements.
This is the future of PR, via Brian Morrissey of AdWeek. Read the rest of this entry »
