We were part of an interesting Social Media Club on Tuesday night. The topic was ‘Social Media for Social Networking’, an important topic for us all.
Our speakers were:
Linda Coles, trainer and speaker on building and maintaining relationships online (www.bluebanana.co.nz; @bluebanana20)
Jane Kennelly, Company Director of frog recruitment, industry veteran and innovator (www.frogrecruitment.co.nz; @frogrecruitment)
And me, Alex Erasmus of Bullet PR (www.bulletpr.co.nz; @AlexErasmus)
Linda mainly discussed LinkedIn and we can all use it for establishing and strengthening business relationships. I think her talk reminded everyone of the points of difference that LinkedIn has over the likes of Facebook. The most pertinent point for me was that it only takes a few minutes a day to keep your online profile looking good. In many ways, it’s simply a ‘hygiene factor’ for when you’re looking for work, but it’s a good habit to get into.
Jane Kennelly of frog recruitment showed she is one of the few in her sector who is embracing social media. There is certainly a sea change in recruitment, where employers are now often looking at LinkedIn profiles and not CV’s. This is especially true for those working in media, but will surely be true of many more jobs in future. This is, like a lot of social media related subjects, heavily tied in to faster broadband, free wi-fi zones and smart phone adoption. Jane gave the example of MOTAT, who produced a great recruitment video, which beats traditional methods.
I finished the evening with a quick run-through my take on online networking. My opinion is that you should start by being interested in what others are saying and listen to their responses. It also pays to have a clear understanding of what you are looking for from the relationship. Networking for networking’s sake doesn’t do any of us any favours. Moreover, are you actually adding value online? Rather than trying to connect with as many people as you can, why not try and do something different from others in your field so that people want to connect with you? This is a much better way of approaching it. Continue reading