Not all about Gen Y: why age is just a number in social networking
Mar 18 2010
Posted by: Alex Erasmus
Check out an interesting breakdown of the different demographics from online monitoring company, Pingdom (via BrianSolis.com). It details how, despite a similar look and feel, the multitude of social networks have a very different make-up in terms of participants.
PR and Marketing thought-leader Brian Solis highlights a few interesting findings. For instance:
“The 45 to 65+ group, those who are usually considered laggards in the technology adoption cycle, symbolize almost one-third of total users of social networks. They’re equally connecting with not only each other but also the younger generations.” Read the rest of this entry »
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