Change the PR channel, ‘Google Me’ is about to start

Posted by: Alex Erasmus

People often talk about social media being just a channel for content, as opposed to it being the content itself. Which is true, but that perhaps doesn’t tell the full story.

The common idea is that social media should be used just like any other PR or marketing channel. I would disagree with this notion as each channel must be dealt with differently. As this blog post by Tim Sanders so rightly refers to, you should never move away from the brand strategy when incorporating social media into your marcomms efforts. Read the rest of this entry »

Social media plays major role again in breaking news

Posted by: Paul Matthews

In November last year, terrorists attacked a hotel in Mumbai generating huge offline and online coverage around the world. Social networks led the story and provided live commentary throughout the ordeal. I blogged about it at the time. Read the rest of this entry »

Importance of social media for news consumption

Posted by: Paul Matthews

By now most of us are aware of the devastation and havoc currently taking place in Mumbai. You may have learned many of the details through the myriad of social media channels currently available. Here are some samples: Read the rest of this entry »