Posted by: Alex Erasmus
Now that we are spoilt with a dizzying array of communications channels, it’s easy to get confused as to what the objective is. Perhaps we should forget the channels and simply put our ideas into one of two categories: entertainment and assistance. If you can do both, then that’s great, but one should be the lead and the other a bonus. Read the rest of this entry »
![submit to delicious]](http://www.bulletpoints.co.nz/wp-content/themes/bulletpr/images/delicious2.png)
Posted by: Alex Erasmus
According to Cisco’s Visual Networking Index, there will be some interesting shifts in internet usage come 2015:
- Global internet traffic will quadruple by 2015
- Asia Pacific will be the region doing the most file sharing, dwarfing North America and Western Europe
- North America and Western Europe will lead the way in business IP traffic
- Western Europe will be the dominant VoIP market, driven by services like Skype
- Asia Pacific will be the number region for internet gaming, followed by North America
- North America will watch significantly more internet TV than other regions Read the rest of this entry »
Posted by: Alex Erasmus
We are all in the business of encouraging as many people as possible to be more engaged with the products of our clients. And we want this to lead to increased sales and revenue. The issue is that ‘likes’ and ‘follows’ don’t necessarily translate into ‘buys’. There is a big difference between the ‘like’ of the potential customer letting you converse with them and the ‘love’ of actual purchases.
But how do we untangle this complex situation? A friend recently alerted me to a cool set of new adverts by Foster’s, the beer made in Australia and consumed primarily in the UK. I think the adverts are really funny; they also make me feel more engaged with the brand and I’ve already told plenty of other folk about them, so they have the talkability factor.
The problem is that I would never buy Foster’s. It tastes god-awful and I only bought it when I was a broke student. I’d like to buy it because I love the adverts. I just can’t bring myself to get a crate of something I wouldn’t use. I imagine the adverts will help increase sales as it will influence people choosing between Foster’s and a beverage of similar quality. So I guess it’s done its job. It did get me wondering though whether the quality of the creative was directly proportional to the effect it will have on selling more beer? Read the rest of this entry »
Posted by: Alex Erasmus
We will always be emotionally driven. It’s part of our DNA. But how can we harness that truth for better, more effective marketing?
Today, I co-hosted a Twitter chat on this very topic. To give a little background on the Twitter chat idea, it’s basically a 30-45 minute online conversation on a particular marketing topic. We use the hashtag #markchat so we can all follow the conversation without the distractions of all the other Twitter updates. The aim of the game is to have an informative and intelligent chat about marketing at the same time each week that people know they can tune into. For more information, click here.
The inaugural chat was about ‘Head vs. Heart’ and how rational people really are when making a purchase decision. It was lively, with lots of interesting points from a range of people. In total, there were 133 tweets from 16 contributors. Read the rest of this entry »
Posted by: bulletpr
After a hugely successful inaugural conference in May of this year, which attracted more than 200 NZ marketers, Social Media Junction returns with six international speakers, 16th-17th November at SkyCity in Auckland. The theme is Achieving ROI in your Social Media Marketing Strategy. US keynote Lee Odden will offer his insights into how to build long-term business benefits through great digital engagement on social platforms.
For more information and to buy tickets, please go here.
Posted by: Alex Erasmus
What with the launch of the #NewTwitter, it seems apt to speak about what the changes are going to mean for the social space in terms of PR. Twitter’s changes are all with a view to making it more responsive so that you work less for more information. The increased functionality could herald some worrying times ahead for the various applications like TweetDeck, but I guess we’ll have to wait and see how this pans out. In terms of looks, it’s moving towards an iPad feel. Read more about it here and here. Read the rest of this entry »
Posted by: Alex Erasmus
This morning I read a really thought provoking article on The Guardian website about Google Instant. The article is essentially all about how the internet is making our attention spans shorter and shorter.
For those of you who don’t know, Google Instant is a new addition to internet search technology that shows results below the search window as you type. The aim is to reduce the time spent searching for what you’re looking for, often without the need to even press ‘enter’ to bring up the right results. And yes, you can turn it off if you so choose.
I was at a conference recently where Google Instant was being discussed and I was pondering how great an innovation it was. This was another step in making it quicker (and hopefully easier) to find the right content online. Brilliant.
However, after more consideration and since reading the Guardian article, I’m now slightly concerned about the wider ramifications of the way things are heading. Read the rest of this entry »
Posted by: Paul Matthews
I was lucky enough to be invited to the TVNZ NZ Marketing Magazine Marketing Awards last week at the SKYCITY convention centre in Auckland. Hat tip to Graham Medcalf and his team who put on a fantastic event, it was a thoroughly enjoyable evening and my congratulations to all the winners.
Front row (left to right) Sue McCarty, Chief Executive, Marketing Association, Sandra King, Group Advertising and Marketing Manager, Fairfax Media, Simon Young, Founder, Simon Young Writers and iJump Back row (left to right) Lisa Fitzpatrick, Marketing Manager, Marketing Association, Graham Medcalf, Editor, Marketing Magazine, Rob Davis, Director, Admission, Paul Matthews, Account Manager, Bullet PR, Juliette Bavister, Marketing Manager, 3media Group, Rosalind Malone, Events Manager, 3media Group
Read the rest of this entry »
