Where PR Fits into the Social\Digital Media Mix

Posted by: Nicholas O'Flaherty

I delivered a presentation this afternoon to the B&T Digital Bootcamp on where PR fits into the Social\Digital Media Mix.

For the full presentation, please click here.

However, here is a summary…

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The Human Touch

Posted by: Alex Erasmus

Not that long ago there was a void in terms of online measurement tools that went beyond ‘you have had 24 mentions this month’. There was a lack of connecting measurement to ROI, something that dug a little deeper towards bringing it back to the business benefits.

Now there seems to be a plethora of options, some of which have had pick-up in New Zealand and some of which haven’t. As with most things, there will probably be a cooling off period where the best ones establish themselves and the others fade into obscurity.

We all know that social media/ digital marketing is just the first step towards better communications and PR. The more important facet is what to do with that data. It’s pointless having it and not using it. Before you jump into the ocean of data, you need to set a long-term strategic plan. But where do you start? Read the rest of this entry »

The Future of PR?

Posted by: Alex Erasmus

Disclaimer: I have a tendency to make broad and sweeping statements.

This is the future of PR, via Brian Morrissey of AdWeek. Read the rest of this entry »

Brands battling it out as World Cup looms large

Posted by: Alex Erasmus

The FIFA World Cup is the biggest event in the world and therefore seen as the biggest branding opportunity known to man.

In terms of global reach, it knocks spots off The Olympics, Super Bowl or the Rugby World Cup. Almost every country in the world will be watching.

Here’s Nike’s effort. Is it over-produced and slightly ridiculous? Yes. Did it cost an enormous amount that could have gone to any number of charities? Undoubtedly. But is it a lot of fun? You betcha. Read the rest of this entry »