Hello my name is Jennifer, and I am an addict. Like most marketers I’m a true sucker for a good campaign in any medium. But I have a secret thing for radio, a seriously underrated channel in its ability to deliver a sucker punch to a self selected audience. Great creative, well executed, particularly with finely judged humour is a win/win/win for the client, the station and the listener. Tremendous cut through can be achieved, setting the brand apart in the minds of listeners driven nuts by endless ads for “Wet and forget”.
With a few notable exceptions, the woman of the household is not the primary timber purchaser. However, a significant number of renovation design decisions are made by women. So with a product such as timber mouldings, which occupy a gender no-man’s land so to speak, the lumber muffins really do have to speak ‘woman’. Continue reading