Missed Social Media opportunities – When Men Speak ‘Woman’
Hello my name is Jennifer, and I am an addict. Like most marketers I’m a true sucker for a good campaign in any medium. But I have a secret thing for radio, a seriously underrated channel in its ability to deliver a sucker punch to a self selected audience. Great creative, well executed, particularly with finely judged humour is a win/win/win for the client, the station and the listener. Tremendous cut through can be achieved, setting the brand apart in the minds of listeners driven nuts by endless ads for “Wet and forget”.
So kudos to the folks at South Pacific Timber for their radio campaign playing to a primarily female audience on More FM.
With a few notable exceptions, the woman of the household is not the primary timber purchaser. However, a significant number of renovation design decisions are made by women. So with a product such as timber mouldings, which occupy a gender no-man’s land so to speak, the lumber muffins really do have to speak ‘woman’. Continue reading
Here in New Zealand, an unfortunate public squabble has erupted in the last week between the surviving children of the 
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Today, New Zealand telco Telecom gave its 
This article in today’s New York Times
The latest
Facebook groups cover seemingly everything, from people’s pet hates to their political views. However, the relative success or failure of such groups varies greatly. Why do some groups fail to take off, while others go viral and spread across the planet accumulating millions along the way?