Online Reputation Management Tools
Mar 3 2008
Posted by: Nicholas O'Flaherty
Sarah Perez at Read Write Web gives a useful overview of some of the tracking tools currently available for online reputation management, from the well known and widely used (and free!) Google Alerts, to Trackur, the latest offering from Internet marketing guru, Andy Beal of Marketing Pilgrim. Of course there is more to effective ORM than these tools alone. For instance, some of them may not be timely enough for the exigencies of doing business today; and without specialist knowledge and counsel, companies may be deluged with unqualified reports.
Then there is the active role an online public relations specialist should play in ensuring your share of voice online.
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I totally agree with you Nicholas. You should never solely rely on any tool for reputation management. You definitely need human input in order to ensure you get the most out of a reputation management campaign.
Tools can be part of the plan, just not the entire plan.
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