How NOT to use social media part 2 | Bulletpoints
Bullet PR - Public Relations, Auckland, New Zealand

The Bullet PR blog on public relations in New Zealand, including reputation management, online PR and search engine marketing
Subscribe
RSSRSS

Tags


The Bullet Points Blog

How NOT to use social media part 2

Jul 15 2008

Posted by: Thom James

Thom James

I blogged a few weeks ago on National Australia Bank’s dodgy use of comment spam to promote its services on Aussie Rules-related blogs. If you thought that was shoddy behaviour, have a look at this example from the US.

As with the NAB case, the consultancy’s social media practice here is astoundingly unethical. Have a read of the excruciating way 5WPR VP Juda Engelmayer attempts to wangle his way out of it. Amusing, and extremely embarrassing for a consultancy that supposedly prides itself on its online PR savvy.

submit to bloglines submit to delicious] submit to digg submit to facebook submit to reddit submit to technorati

  1. Best practice social media; the Public Sector leads the way | Bulletpoints Said,

    [...] talked about both the benefits of good, quality use of social media and the repercussions for abysmal practice throughout this [...]

  2. Allie Said,

    This is ecaxlty what I was looking for. Thanks for writing!

Add A Comment

*
To prove that you're not a bot, enter this code
Anti-Spam Image








  • Recent Comments: