How NOT to use social media part 2 | Bulletpoints
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How NOT to use social media part 2

Jul 15 2008

Posted by: Thom James

Thom James

I blogged a few weeks ago on National Australia Bank’s dodgy use of comment spam to promote its services on Aussie Rules-related blogs. If you thought that was shoddy behaviour, have a look at this example from the US.

As with the NAB case, the consultancy’s social media practice here is astoundingly unethical. Have a read of the excruciating way 5WPR VP Juda Engelmayer attempts to wangle his way out of it. Amusing, and extremely embarrassing for a consultancy that supposedly prides itself on its online PR savvy.

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  1. Best practice social media; the Public Sector leads the way | Bulletpoints Said,

    [...] talked about both the benefits of good, quality use of social media and the repercussions for abysmal practice throughout this [...]

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