Jul 21 2010
‘Word of mouth’ marketing is social media, PR and all of the above
Media types sometimes refer to ‘word of mouth’ marketing as the most powerful form of communications. Social media is intrinsically tied into this as it is based largely on the fact that personal recommendations are the most powerful; certainly more powerful than a brand talking at you.
However, word of mouth marketing isn’t purely about social media. It can be embodied in ambient/experiential marketing, promotional stunts and also PR.
The slight difference with PR is that it’s a third party recommendation/endorsement from a journalist or blogger rather than a personal contact.
So, essentially, social media is very closely aligned with PR. Read the rest of this entry »
