DIY is in our Kiwi DNA and for many it’s a matter of geekish self respect to reinvent the wheel. Certainly there is enough cost pressure on most of us to ensure that we don’t incur unnecessary expense for our organisations.
Even in quite large NZ companies with a high volume of consumer conversation online, the person responsible for social media is frequently to be found cobbling together a range of free tools, such as the lovely Hootsuite, plus any number of alerts and analytics dashboards.
Usually they’re holding it all together with considerable skill and Kiwi ingenuity, which can take you a long way for sure. However, what I also hear, is that they’re working pretty hard to stay on top. They’re conscious of a need for more consistency and structure, as greater demands are made on them to interpret and respond to consumer generated content. Continue reading