This year iconic Kiwi retailer Briscoes celebrates its 150th birthday. To commemorate the milestone, a book was launched to document the company’s journey through New Zealand history.
Bullet PR’s job was to get mainstream media coverage and our first task was to identify which were the most mediable assets, and there were several options. Was it the launch of a new book? The colourful and often surprising history of one of our well-known retail brands? Or how a business remains on top of its game not withstanding the current, tough retail climate? Continue reading →
I’ve always found live television a little mystifying.
The inviting set, complete with cushy furniture and a pleasant background, presents to the nation just one frame of what is otherwise a chaotic studio.
The wire cobwebs of tech equipment are almost always out of camera shot on live TV. A mess of tangled cords would look out of place on a ‘perfect set’ – besides it would ruin the magical illusion that is television.
Recently, I had the experience of watching TV One’s Breakfast from a front row position inside the TVNZ studios. A conversation with the presenter of the weekly gadget segment, led to one of our clients, Asnet Technologies, debuting their clever new VGo ‘telepresence’ robot on national television. Continue reading →
Recently, Bullet PR was asked to organise an ‘Old Hollywood’ themed cocktail and dinner event for multi-national telecommunications giant, Huawei, for their Asia-Pacific CTO Forum at Auckland Museum’s Event Centre.
The purpose of this occasion was to provide Huawei’s 150 international guests with a sophisticated welcoming taste of our local Kiwi culture, along with a few other treats. Because this event was such a success, we thought we would share some of our Event Management secrets:
1. Decide on a theme: Choosing a clear theme always makes your job easier. In this instance, we recommended Old Hollywood because it was elegant, glamorous, and easily understood by different cultures. When choosing the theme for your event, you should never feel limited to picking something like ‘Old Hollywood’. A theme could be anything from an era in time, to a chosen colour scheme. Both of which can be just as effective if done well. Continue reading →
As a frequent scouter of open homes, I have found the new Realestate.co.nz iPhone app absolutely invaluable. I love the fact that I can go for a walk around the neighbourhood on a Saturday or Sunday morning and see all the open homes in my area on my iPhone. It makes sticky-beaking through other people’s houses an absolute doddle! And I’m not just saying this because Realestate.co.nz are our clients.
iPhone apps are about making life easier for people, and this one delivers this for homebuyers (or nosy people like myself) in spades.
I thought I’d share this little clip from Alistair Helm, CEO, Realestate.co.nz as he talks to Newstalk ZB about this awesome new Real Estate app.
It’s been almost a week since the end of Social Media Junction 2 and this has given me some time to digest that tricky conundrum of equating social media with a return in investment.
Business being business before investing considerable time and resource into social media I can imagine that a lot of senior executives will want to know what this will do to their bottom line, but the thing about social media ROI is that there is no hard and fast answer on what impact it will have on sales. For a start, not everyone is engaging in the social media space the right way. For example, posting tid-bits of information about your products and services on Facebook is unlikely to win you many friends (or their influence) and may even impact negatively on your business… because no one wants to associate with a tin of spam, hey? Continue reading →
Last week I delivered a workshop at the Annual Media Relations conference in Wellington which, among other things, stressed the need to synchronise communications throughout the organisation; internally, externally, online and offline. There was much discussion, most notably on the surprisingly diverse ways in which organisations measure the effectiveness of their media relation strategies. More on this later…
I reminded delegates however that media relations cannot eliminate negative publicity, nor control the media or their message; bad news is bad news, and media relations is not a quick fix. While effective media relations gives you some ability to manage your own reputation, it does not ensure that your competition is squeezed out of media coverage.
On the plus side, building an effective media relations strategy develops credibility in what you do; improves the external, and internal knowledge and perceptions of your company. It also provides depth and breadth to your communications strategy, increasing the frequency of your message.
When the National Business Review interviewed me recently on the role of Twitter, I told marketing reporter Hazel Phillips that those companies contemplating Twitter shouldn’t get too distracted by the early adopters who may appear to dominate the conversations with endless updates of banal goings-on. The fact remains that there is a remarkably high level of serious communication taking place on Twitter and, more significantly, much of this is exclusively taking place on Twitter. So my first comment to our clients is: if you are not there in the first place, how can you take part? Continue reading →
The latest Aladdin Annual Threat Report warns that the boom in online social networking sites like Facebook, Twitter, Bebo, MySpace etc could very easily turn into an “online nightmare” with the rise of identity hijacking rather than identity theft damaging both personal and corporate reputations. Continue reading →
There’s a lot of debate out there in the blogosphere over yesterday’s decision by New Zealand District Court Judge David Harvey to prevent the online publication of the names and images of two men charged with the murder of teen John Hapeta.
It’s a curious one. As the likes of Bernard Hickey point out, this guy is no internet ignoramus; he’s actually one of our foremost authorities on cyber-law in New Zealand. If that’s the case, then he must surely recognise the impracticalities of his ruling. Name suppression orders are imposed on a regular basis in New Zealand, which makes this particular half-measure all the more curious. If it is Judge Harvey’s intention to restrict access to this information in order to prevent potential jurors being influenced during a future trial, why allow their names to be released in the first place at this stage in proceedings?
The judge states that he is “concerned with the viral effects of digital publication” – is he not similarly concerned with the viral effects of conversation around the water-cooler, in the pub, on the phone? Surely Judge Harvey is not so na?ve as to perceive the Internet as some sort of conduit for disrupting and influencing the judicial process? One can see what he is driving at, in wanting to restrict future access to the information, but the idea is just too full of holes to be practical.
At the end of the day, it’s a moot argument – the names are already out there should you care to google them. Even if they weren’t, the information is now public record, and can be accessed in future by anyone who can be bothered to track it down. While news websites may adhere to the ruling for fear of the legal ramifications, information online has a life of its own, and is no respecter of the law. As of 4.40pm on 26 August, there are 133 hits for the two names, and that will only grow exponentially. So what exactly was the point? It will be interesting to see where this precedent leads, as there is already interest internationally in Judge Harvey’s landmark ruling.