The growing role of apps for PR
The recent Nielsen Real Estate Market Report, based on a survey sponsored by our client Realestate.co.nz, has revealed how New Zealanders search for property online. It’s also highlighted a trend in the real estate market that holds a lesson for the PR industry.
The survey report found nearly a third of New Zealanders with Internet-enabled mobile devices who research property online have accessed property information websites from their device. It also discovered that real estate researchers online were much more likely than the national population to own an Internet-enabled phone or device, with 48 percent compared to 34 percent of the overall population. Continue reading





This article in today’s New York Times
