Category: Event Management

Moving from complexity to simplicity in B2B public relations, case study: PCI DSS

The Payment Card Industry Data Security Standard (PCI DSS) might not be one of the hottest topics of conversation you’ll see and hear about in the daily media cycle; but – realise it or not – this small but significant element of business compliance affects every single person in the world that uses a credit card.

Created in 2004 with the collaboration of five major international credit card companies, the PCI DSS aims to improve controls around cardholder data for the purposes of reducing credit card fraud.

This month, Bullet PR client Debitsuccess – which specialises in customer billing solutions for businesses – achieved Level One compliance with the PCI DSS, following a review process with SecurityAssessment.com. This rating makes Debitsuccess one of the most secure financial services companies in the country. Continue reading →

10 Top Tips for Successful Event Management

Huawei Event

Recently, Bullet PR was asked to organise an ‘Old Hollywood’ themed cocktail and dinner event for multi-national telecommunications giant, Huawei, for their Asia-Pacific CTO Forum at Auckland Museum’s Event Centre.

The purpose of this occasion was to provide Huawei’s 150 international guests with a sophisticated welcoming taste of our local Kiwi culture, along with a few other treats. Because this event was such a success, we thought we would share some of our Event Management secrets:

1. Decide on a theme: Choosing a clear theme always makes your job easier. In this instance, we recommended Old Hollywood because it was elegant, glamorous, and easily understood by different cultures. When choosing the theme for your event, you should never feel limited to picking something like ‘Old Hollywood’. A theme could be anything from an era in time, to a chosen colour scheme. Both of which can be just as effective if done well. Continue reading →