An engaging online strategy doesn’t necessarily mean an increase in bottom-line revenue
I’d never really noticed it before, but Burger King has a really cool homepage.
Take a look for yourself, but the website has three volume bars (‘Fun’, ‘Food’ and ‘King’), which control how big the central icons are.
For example, if you max out the ‘Fun’ bar, and minimize ‘Food’ and ‘King’, it makes it easier to see all the advertorial video content on the site. Read the rest of this entry »







