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Archive for the ‘Employee Communications’ Category

Feb 8 2010

An engaging online strategy doesn’t necessarily mean an increase in bottom-line revenue

Burger King

I’d never really noticed it before, but Burger King has a really cool homepage.

Take a look for yourself, but the website has three volume bars (‘Fun’, ‘Food’ and ‘King’), which control how big the central icons are.

For example, if you max out the ‘Fun’ bar, and minimize ‘Food’ and ‘King’, it makes it easier to see all the advertorial video content on the site. Read the rest of this entry »

Nov 19 2009

The Importance Of Face-To-Face Networking

Media Mingle

With the huge increase in the role of online in the media world, in particular social media, it’s easy to forget the importance of face-to-face networking. It’s great to ‘connect’ with people on Facebook, Twitter, LinkedIn and the like, but nothing beats having a drink and chewing the fat in person. Read the rest of this entry »

Nov 4 2008

Banning Facebook altogether is not the answer

The Virgin Atlantic and British Airways examples of employees misusing social networking sites (both on Facebook) have attracted widespread media coverage. While some corporates may now be considering baning the use of such sites, as Jason Ryan warns, this may be ultimately counterproductive:

The implications of blocking will likely be far more deleterious. First, for many skilled and connected professionals, a disconnected workplace will be the equivalent of a career backwater. Second, from an organizational point of view, you are effectively abandoning what is now a competitive advantage and will soon be the industry standard.