Bullet PR looking for online-literate Account Manager

If you are driven, motivated and like working in a flat management structure, this could be the role for you.

We are excited by the possibilities and challenges that digital media brings and passionate about using social media to complement ‘traditional’ PR. We wouldn’t claim to be social media experts, but we know our stuff and love learning more. Our new team member should have some knowledge of online PR, digital influence, social media and how they interrelate.

As an Account Manager at Bullet PR, you would be expected to have some PR or relevant marketing experience – probably one to three years in an agency setting. But, more importantly, you would need a  self-starter attitude and a determination never to give up.

You would also be comfortable picking up the phone and pitching to journalists as this will always be part of what PR is all about.

The office atmosphere is very open and everyone’s ideas are heard.

If you thrive off responsibility and like the idea of joining the team, please email your CV to jenniferd@bulletpr.co.nz

An engaging online strategy doesn’t necessarily mean an increase in bottom-line revenue

I’d never really noticed it before, but Burger King has a really cool homepage.

Take a look for yourself, but the website has three volume bars (‘Fun’, ‘Food’ and ‘King’), which control how big the central icons are.

For example, if you max out the ‘Fun’ bar, and minimize ‘Food’ and ‘King’, it makes it easier to see all the advertorial video content on the site. Read the rest of this entry »

The Importance Of Face-To-Face Networking

With the huge increase in the role of online in the media world, in particular social media, it’s easy to forget the importance of face-to-face networking. It’s great to ‘connect’ with people on Facebook, Twitter, LinkedIn and the like, but nothing beats having a drink and chewing the fat in person. Read the rest of this entry »

Banning Facebook altogether is not the answer

The Virgin Atlantic and British Airways examples of employees misusing social networking sites (both on Facebook) have attracted widespread media coverage. While some corporates may now be considering baning the use of such sites, as Jason Ryan warns, this may be ultimately counterproductive:

The implications of blocking will likely be far more deleterious. First, for many skilled and connected professionals, a disconnected workplace will be the equivalent of a career backwater. Second, from an organizational point of view, you are effectively abandoning what is now a competitive advantage and will soon be the industry standard.