Paul Matthews
Paul works with clients in e-marketing and online areas.
Posts
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The rules of social media
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Effective media relations strategy; what it can and can’t do
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Social media plays major role again in breaking news
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United Airlines and online reputation – responding to Sons of Maxwell ‘United breaks guitars’
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When not to communicate by email – lessons in reputation management
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Telecom chooses Twitter for big announcement
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Importance of social media for news consumption
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How NOT to manage a crisis: ‘when all else fails, try bribing search engines!’
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TVNZ NZ Marketing Magazine Marketing Awards
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Best practice social media; the Public Sector leads the way
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Jimungo launches Pulse of the Nation virtual election
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Blogging in the NZ Public Sector; slowly but surely
