Alex Erasmus

Alex Erasmus works on a number of clients at Bullet PR and is a specialist in online strategy and brand management.

Prior to Bullet PR, he worked in various PR and marketing roles since graduating from university with a BA in Politics and Business.

He has a keen interest in social media and the way it is transforming modern business practice.

Posts

Great PR ideas often come from making connections September 19, 2011
Public Relations and Voyeurism 2.0 August 3, 2011
Entertain us, help us or leave us alone July 25, 2011
Sharing & consuming: the PR implications for the internet of the future July 12, 2011
Social media for retailers June 26, 2011
When any PR is good PR May 19, 2011
PR, advertising and marketing: what’s the difference and why does it matter? May 6, 2011
What PR agencies can learn from the problems caused by freedom of information April 6, 2011
If it ain’t fun, why are we doing it? March 24, 2011
The Future of Social Networking is Smaller. But what does this mean for PR? March 13, 2011
Culture Vultures and the PR Agency Hygiene Factor February 15, 2011
Lessons from the PR frontline – what I’ve learnt so far February 11, 2011
Will Facebook enter banking and why is it important for PR? February 2, 2011
When a brand becomes super – what PR professionals can learn from Starbucks #markchat January 25, 2011
Location based online marketing – it’s about context January 16, 2011
PR People Take Note – Targeted Social Networks Are Coming January 13, 2011
What will be the key social media theme of 2011? January 9, 2011
2010 was great, but 2011 will be better December 20, 2010
#markchat : The Idea Economy – how do we think creative before delivery? December 14, 2010
#markchat Summary: Personal Authenticity vs Professional Brand – Where Do They Meet & Diverge? December 9, 2010
#markchat : Personal Authenticity vs Professional Brand – Where Do They Meet & Diverge? December 6, 2010
Two Ears, One Mouth: Social Media and Continuous Dialogue December 2, 2010
Social Media Junction 2 – The Public Sector Workshop November 15, 2010
Brothers in marketing: does collaboration between creative agencies work? #markchat November 9, 2010
Does a smaller budget increase creativity? #Markchat tomorrow at 12.30pm November 3, 2010
Does NZ ‘ness’ matter for brands? #markchat October 28, 2010
PR talking point: Size does matter, just not in the way you think October 21, 2010
Does branding enable B2B business? #markchat October 20, 2010
PR Conundrum: How to turn ‘like’ into ‘I’ll buy’ October 18, 2010
#markchat round three: social media and ROI October 14, 2010
Bullet PR speaks on ‘Social Media for Professional Networking’ at Social Media Club October 14, 2010
#Markchat: social media engagement is fine, but how do you evaluate and define ROI? October 11, 2010
Twitter chat: a short relevant conversation about marketing and PR September 30, 2010
Do we need Twitter as a Mini-Facebook? What PR Consultants need to be aware of September 15, 2010
Google Instant; impact on online content and PR September 13, 2010
The Complexities of Social Media Monitoring for PR Agencies August 30, 2010
Music, Social Media and PR August 27, 2010
The Human Touch August 17, 2010
‘Word of mouth’ marketing is social media, PR and all of the above July 21, 2010
The missing link: when sales, PR and advertising are disconnected July 19, 2010
Beyond the guff, is all this social media stuff just advertising and PR in disguise? July 13, 2010
Change the PR channel, ‘Google Me’ is about to start July 1, 2010
Online public relations and the privacy debate June 4, 2010
Are location based services the next wave of social media or just hype? May 27, 2010
The Future of PR? May 25, 2010
Brands battling it out as World Cup looms large May 24, 2010
Wave goodbye to Foursquare and Gowalla May 7, 2010
Social Media Myths May 6, 2010
Not mobile optimised? Then you’re not in business May 3, 2010
Targeting YouTube for marketing campaigns April 23, 2010

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