Alex Erasmus
Alex Erasmus works on a number of clients at Bullet PR and is a specialist in online strategy and brand management.
Prior to Bullet PR, he worked in various PR and marketing roles since graduating from university with a BA in Politics and Business.
He has a keen interest in social media and the way it is transforming modern business practice.
Posts
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Great PR ideas often come from making connections
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Public Relations and Voyeurism 2.0
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Entertain us, help us or leave us alone
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Sharing & consuming: the PR implications for the internet of the future
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Social media for retailers
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When any PR is good PR
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PR, advertising and marketing: what’s the difference and why does it matter?
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What PR agencies can learn from the problems caused by freedom of information
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If it ain’t fun, why are we doing it?
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The Future of Social Networking is Smaller. But what does this mean for PR?
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Culture Vultures and the PR Agency Hygiene Factor
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Lessons from the PR frontline – what I’ve learnt so far
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Will Facebook enter banking and why is it important for PR?
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When a brand becomes super – what PR professionals can learn from Starbucks #markchat
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Location based online marketing – it’s about context
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PR People Take Note – Targeted Social Networks Are Coming
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What will be the key social media theme of 2011?
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2010 was great, but 2011 will be better
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#markchat : The Idea Economy – how do we think creative before delivery?
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#markchat Summary: Personal Authenticity vs Professional Brand – Where Do They Meet & Diverge?
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#markchat : Personal Authenticity vs Professional Brand – Where Do They Meet & Diverge?
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Two Ears, One Mouth: Social Media and Continuous Dialogue
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Social Media Junction 2 – The Public Sector Workshop
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Brothers in marketing: does collaboration between creative agencies work? #markchat
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Does a smaller budget increase creativity? #Markchat tomorrow at 12.30pm
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Does NZ ‘ness’ matter for brands? #markchat
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PR talking point: Size does matter, just not in the way you think
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Does branding enable B2B business? #markchat
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PR Conundrum: How to turn ‘like’ into ‘I’ll buy’
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#markchat round three: social media and ROI
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Bullet PR speaks on ‘Social Media for Professional Networking’ at Social Media Club
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#Markchat: social media engagement is fine, but how do you evaluate and define ROI?
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Twitter chat: a short relevant conversation about marketing and PR
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Do we need Twitter as a Mini-Facebook? What PR Consultants need to be aware of
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Google Instant; impact on online content and PR
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The Complexities of Social Media Monitoring for PR Agencies
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Music, Social Media and PR
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The Human Touch
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‘Word of mouth’ marketing is social media, PR and all of the above
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The missing link: when sales, PR and advertising are disconnected
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Beyond the guff, is all this social media stuff just advertising and PR in disguise?
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Change the PR channel, ‘Google Me’ is about to start
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Online public relations and the privacy debate
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Are location based services the next wave of social media or just hype?
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The Future of PR?
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Brands battling it out as World Cup looms large
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Wave goodbye to Foursquare and Gowalla
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Social Media Myths
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Not mobile optimised? Then you’re not in business
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Targeting YouTube for marketing campaigns